Marketing - Food and Consumer Packaged Goods Concentration
Bachelor of Science
Food and Consumer Packaged Goods Marketing concentration prepares students for exciting careers in the global world of food and brand marketing.
The Food & CPG Marketing concentration is an excellent choice for students who plan to create, develop, and grow the consumer brands of the future. Imagination and creativity are at the heart of this concentration. Students learn how to harness insights that spark new brand innovations, improve the lives of consumers, and influence the global community.
Brand innovations require analytics and inspiration. Therefore, students embrace a highly unique curriculum offered by only a handful of programs. This unique concentration enjoys much support and engagement from industry partners who have formed the Food Industry Center of Excellence to sponsor internships, workshops, and career opportunities.
The Food & CPG Marketing concentration offers highly specialized courses designed to foster creative thinking and deep knowledge of the field. Faculty include award-winning industry executives who not only teach but also mentor students at industry competitions and trade shows. Unique courses in category management, the global food industry, marketing innovation, and analytics make this concentration unique. Food marketing graduates are highly prized by industry who enjoy the fast track to executive leadership.
Courses stress real-world projects with leading companies that have included Clorox, Rich Products, Wegmans and Perry’s Ice Cream.
Students have the opportunity for highly prized internships for career exploration and experience. Students completing this concentration are in high demand by industry and have excellent career growth and success.
Students attend national trade shows, competitions, and conferences. Students also connect with food marketing executives in the Food Industry Center of Excellence.
Brand Manager
Category Manager
Channel Manager
Market Analyst
Product Development
Association to Advance Collegiate Schools of Business (AACSB)
National Grocers Association
