Faculty

Zongqing Zhou, Ph.D.

Professor Zhou

Zongqing Zhou, Ph.D.

Professor

Phone:
(716) 286-8271
Fax:
(716) 286-8277
Office Location:
St. Vincent's Hall, Room 412

Bio

Dr. Zhou is a professor at the College of Hospitality and Tourism Management (formerly, the Institute of Travel, Hotel and Restaurant Administration), Niagara University. He received his Ph.D. degree in Tourism from Michigan State University. His first Master's degree was in English Linguistics conferred by Fujian Normal University and the second Master's degree was in Telecommunications given by Michigan State University. In 2004, Dr. Zhou published his first textbook (the first, too, in the field), “Ecommerce and Information Technology in Hospitality and Tourism”. His second book of which he is the Editor was published in 2014, which is a volume in a series publication entitled “Hospitality and Tourism Management: Series on Western Research in the Humanities and Social Sciences.” He is currently working on his third book, "Internet Marketing in Hospitality and Tourism."

Dr. Zhou has a long history of serving his own profession. He is the consulting editor of the International Journal of Hospitality and Event Management. Currently, he is also serving on the editorial boards of:

  • Information Technology in Hospitality (formerly, The International Journal of Hospitality Information Technology). (since 1998)
  • Journal of Teaching in Travel and Tourism Education (since 2000)

He also served as the consulting editor and on the editorial board of

  • Journal of Travel Research (2000-2004)

Other professional services include serving as a guest reviewer for

  • Journal of Travel and Tourism Marketing (since 1998)
  • International Journal of Hospitality Management (since 2006)

Dr. Zhou has received various awards and honors from professional organizations, including The 2003 Outstanding I-CHRIE Refereed Paper Reviewer Award for his contribution to the I-CHRIE annual conferences. In 2000, his paper "The Changing Role of the Travel Agents" received the best paper award in the I-CHRIE annual conference. He was also a member of the Board of Directors, ISTTE (International Society of Travel and Tourism Educators) from 2001-2003 and was the former Newsletter Editor for the same organization.

In recent years, Dr. Zhou has engaged in international outreaching activities. He has been officially conferred as a Guest Professor at the Fujian Normal University and at the Dalian Nationalities University. He has been invited to teach at South China University of Technology and to conduct research and seminars at Xiamen University, Fujian Normal University, Hehai University, and Harbin Institute of Technology, to name a few. In 2008, he started a Study Abroad in China Program in collaboration with Purdue University.

To conclude his biography, Dr. Zhou would like to share with all CHTM alumni as well as all cyber-friends his two favorite axioms, one from ancient wisdom, the other from his own logical reasoning:

To err is human.

To be human, please err!

Educational Background

  • Ph.D., Tourism Marketing, Michigan State University
  • M.A., Telecommunication, Michigan State University
  • M.A., English Linguistics, Fujian Normal University
  • B.A., English, Fujian Normal University

Teaching Courses

  • HRT 140: Management and Leadership
  • HRT 275: Chinese Cuisine and Culture
  • HRT 496: Senior Seminar (Industry Practicum)
  • TRM 360: Tourism and Hospitality Information Technology
  • TRM 485: Internet Marketing
  • TRM 487: Hospitality and Tourism Marketing
  • TRM 490: Tourism Economics

Current Research Interests

Hospitality Information Technology, Ecommerce, Internet Marketing, Social Media, Online travelers’ behavior, Management and Economics.

Publications

Books

  • Zhou, Z. (2014, Ed.). Series on Western Research in the Humanities and Social Sciences: Hospitality and Tourism Management. People’s University Press, Beijing, China.
  •  Zhou, Z. (2004).  E-Commerce and Information Technology in Hospitality and Tourism, Delmar Publishers. (note: also available in Chinese language)

Refereed Journal Publications

  • Li, G.X., Kambele, Z.S., and Zhou, Z.Q. (2015, scheduled) Travelers’ Information Seeking Behavior: A Comparative Study between the USA and China. Journal of Travel and Tourism Marketing. Vol. 32, Issue 1-2.
  • Xu, Ai and Z. Zhou. (2014). A Game Model for the Pricing of the Government’s Subsidy in the Green Supply Chain for Home Appliances Industry in China.  International Journal of Networking and Virtual Organizations
  • Li,G.X., Kambele, Z.S., and Zhou, Z.Q. (2013) Travelers’ Information Seeking Behavior: A Comparative Study between the USA and China. Journal of Travel and Tourism Marketing.
  • Qiao, M., Jayawardena, C. & Zhou, Z. (2009). E-Commerce and Internet Application in China’s Lodging Industry. International Journal of Information Technology and Management Research, UK, Vol. 1, No. 2, pp.63-65.
  • Lin D., Zhou Z. and Guo, X. (2009). A Study of the Website Performance of Travel Agencies Based on the eMICA Model. Journal of Service Science and Management.
  • Zhou, Z., Huang, Y. and Hsu, M.K.  (2008). Using Data Envelopment Analysis to Evaluate Efficiency: An Exploratory Study of the Chinese Hotel Industry. Journal of Quality Assurance in Hospitality and Tourism, 9(3).
  • Zhou, Z., Li, Q and Lam, T. (2009). The Role of Task-fit in Employees’ adoption of IT in Chinese Hotels. Journal of Human Resources in Hospitality and Tourism, 8(1).
  • Zhou, Z., Lu, T. (2008). MICE Websites and Local Economic Development: The Case of China. Journal of Information Technology and Management Research, 1(1).
  • Zhou, Z. (2000). The Impact of Memory on Expenditures Recall in Tourism Conversion Studies”, Journal of Travel Research, 38(3). Pp. 303-307.
  • Zhou, Z.   (1998). Travel and Hospitality in Cyberspace: Preparing Students for the 21th Century, Journal of Hospitality and Tourism Education. CHRIE.
  • Zhou, Z, Xu, X.  (1997). Trend Analysis of Chinese Outbound Tourism, Problems of Development in International Tourism, Ukrainian Institute of Tourism, Nov.
  • Zhou, Z. (1997). Destination Marketing: Targeting Different Brochure Users, Journal of Segmentation in Marketing, 2(1).
  • Zhou, Z. (1997). Destination Marketing: Measuring Effectiveness of Brochures. Journal of Travel and Tourism Marketing, 6(3/4).
  • Zhou, Z. (1997).  Destination Marketing: Measuring Effectiveness of Brochures. Selected in Martin Oppermann (ed.) Geography and Tourism Marketing, NY: The Haworth Press.
  • Zhou, Z.  (1987). English Word Order and Composition, Fujian Foreign Languages, Vol. 6.
  • Zhou, Z. (1986). Word Order, Style and Translation, Foreign Languages, Vol. 12, Shanghai Foreign Languages Institute, 1986.

Refereed Conference Papers

  • Xu, A., & Zhou, Z. (2013). A Game Model for the Pricing of the Government’s Subsidy in the Green Supply Chain for Home Appliances Industry in China. Proceedings of the Twelve Wuhan International Conference on E-Business, Wuhan, China.
  • Xu, A., & Zhou, Z. (2013). A Portfolio Pricing Model and Contract Design of the Green Supply Chain for Home Appliances Industry Based on Retailer Collecting. Proceedings of the Twelve Wuhan International Conference on E-Business, Wuhan, China.
  • Zhou, Z. (2010). Social Media Marketing. Proceedings of the Annual Conference, International Society of Travel and Tourism Educators, Carnival Cruise.
  • Qiao, M., Chandana, J & Zhou, Z. (2009). Commerce and Internet Application in China’s Lodging Industry. Proceedings of the Seventh Wuhan International Conference on E-Business: Unlocking the Full Potential of Global Technology, Wuhan, P. R. China, May 31-June 1.
  • Zhou, Z. (2008). Impact of Information Technology on Convention and Visitors Bureaus in US: A Case Study. Proceedings of the Seventh Wuhan International Conference on E-Business: Unlocking the Full Potential of Global Technology, Wuhan, P. R. China, May 31-June1.
  • Lin, D., Zhou, Z. & Guo, Xiaolin. (2008). A Study of the Website Performance of Travel Agencies Based on the eMICA Model. Proceedings of the Seventh Wuhan International Conference on EBusiness: Unlocking the Full Potential of Global Technology, Wuhan, P. R. China, May 31-June1.
  • Huang, Y., Hsu, M.K. and Zhou, Z. (2008). Using Data Envelopment Analysis to Evaluate Efficiency: An Exploratory Study of the Chinese Hotel Industry. Proceedings of the Annual Conference of CHRIE, July 30 – August 2. Renaissance Waverly Hotel, Atlanta, Georgia USA.
  • Zhou, Z. (2007). The Conference Center Tourism Market and its Use of Web-based Marketing. Proceedings of the Sixth Wuhan International Conference on E-Business: Management Challenges in a Global World, Wuhan, P. R. China, May 26-27.
  • Zhou, Z. (2007). The Role of IT in Hospitality - A Case Study of Seneca Casino. Proceedings of the Sixth Wuhan International Conference on E-Business: Management Challenges in a Global World, Wuhan, P. R. China, May 26-27.
  • Zhou, Z. (2006). An Exploratory Study on the Ethical Crisis in the Food Service Industry in China. Proceedings of the 13th Annual International Conference Promoting Business Ethics, Oct. 25-27. Crown Plaza Hotel, Niagara Falls, NY.
  • Zhou, Z. (2006). Is human touch still the Golden Touch of the travel agents? --- Perspectives on the transition from a product-oriented business model to a marketing-oriented business model. Proceedings of the Travel Distribution Summit, June 5-6, London, England.
  • Li, G., Lam T. & Zhou, Z. (2004). Employees’ Task-IT Fit in Chinese Hotels: A test of TTF model. Proceedings of the 2004 International Conference on Service Systems and Service Management. July 19-21, 2004, Beijing Friendship Hotel, Beijing, CHINA.
  • Zhou, Z. (2002). Push or Pull: New Marketing Strategies in the Age of the Internet. Proceedings of the Fifth Biennial Conference on Tourism in Asia, May 23-25, Hong Kong.
  • Lin, Li-Chun, Noriega, P. & Zhou, Z. (2001). The Impact of Meeting Planners on Tourism and Special Events to Areas without Major Events. Proceedings of the Travel and Tourism Research Association (TTRA) Annual Conference, June 10-13, Ft. Myers, Florida.
  • Zhou, Z. (2001). The Changing Role of the Travel Agents. Proceedings of the CHRIE’s 2001 Annual Conference, July 25-28, Toronto, Canada. (The best paper award)
  • Lin, Li-Chun, Zhou, Z. & Boger, C.A. (2000). The Internet Application on Travel Information Distribution. Proceedings of the International Society of Travel and Tourism Educators Annual Conference, Oct. Tempa, Fl.
  • Zhou, Z. Lin, Li-Chun & Sun, Y.C. (2000). The Impact of the Internet on the Travel Industry:  A Case Study of the Great Britain’s Travel Distribution Systems. Proceedings of the Travel and Tourism Research Association (TTRA) 2000 Annual Conference, June 11-14, Burbank, California.
  • Zhou, Z. & Lin, Li-Chun. (2000). The Impact of the Internet on the Use of the Print Brochure. Proceedings of the CHRIE’s 2000 Annual Conference, July 19-22, New Orleans, Louisiana.
  • Lin, Li-Chun, Sun, Y.C., Zhou, Z. & Lu, G.H. (2000). Online Sales: How Are Tourist Hotels Doing in Taiwan? Proceedings of the CHRIE’s 2000 Annual Conference, July 19-22, New Orleans, Louisiana.
  • Zhou, Z. (2002). Trick or Treat: Build Your Hi-tech Distance Education Course with Low-Tech Skills, Proceedings of the 2000 Annual Conference: Stop Surfing, Starting Teaching. Feb. 20-23, 2000, Charleston, SC.
  • Zhou, Z. (1999). Leap of Faith: the Diffusion and Adoption of the Web-based Interactive Information Technology, Proceedings of the Annual Conference on Distance Learning, Feb. 22-24, Myrtle Beach, South Carolina.
  • Zhou, Z. (1998). The Use of the Internet and Brand Loyalty, Proceedings of the Annual Conference of the Council on Hotel, Restaurant and Institutional Education (CHRIE), July 29-August 1, Miami, Florida.
  • Zhou, Z. (1997). The Cultural Aspect of Leisure: its Implication for National Leisure Policy. Proceedings of the Fifteenth Annual International Conference of the International Association of Management, August 6-9, Montreal, Canada.
  • Zhou, Z. (1996). How Accurate Is Tourist Expenditure Recall Data in Tourism Marketing Research. Proceedings of Annual Conference of the International Society of Travel and Tourism Educators, October 3-7, Ottawa, Canada.
  • Zhou, Z. (1996). A Different Approach to Measuring the Effectiveness of Brochures, Proceedings of Annual Conference of Travel and Tourism Research Association (TTRA). June 15, 1996, Las Vegas.
  • Zhou, Z. (1994). Measuring the Effectiveness of Brochures in Tourism Destination Marketing. In K.S. (Kaye) Chon (ed.), New Frontiers in Tourism Research - Proceedings of Research and Academic Papers, Volume VI. Lexington, Kentucky: The International Society of Travel and Tourism Educators, October 20-23.

Business and Leadership Involvement

  • From March 2000 to present: Founder & President, Acupuncture, Chinese Medicine and Rehab Center, Inc.
  • From Jan. 2009 to June 2011: Project Leader, Ghana Expeditions.

Service

  • Member of the Committee on Cultural Studies/Curriculum (2007-present)
  • Member of the Middle States Self-study Committee (2005-present)
  • Member of the Committee of General Education (1997-2013)
  • Chair, Niagara University Grade Appeal Board (2010-2012)
  • Chair, Committee on Distance Learning, Teaching and Technology (1996-1999)
  • Chair, Committee on Sexual Harassment Education (1996-1998)

Awards

  • 2009-10 Research Support Grant: E-Commerce and Internet Application in China's Lodging Industry (Wuhan International Conference on E-Business, Wuhan, China - May 30-June 2, 2009).
  • 2008-09 Research Support Grant: Impact of Information Technology on Convention and Visitors Bureaus in US. A Case Study; A Study of the Website Performance of Travel Agencies Basing on the eMICA Model (Wuhan International Conference, June 1-3, 2008).
  • 2007-08 Research Support Grant: The Sixth Wuhan Int. Conference on E-Business; Management Challenges in a Global World.
  • 2006-07 Research Support Grant: Travel Distribution Summit.
  • 2003 The Outstanding I-CHRIE Refereed Paper Reviewer Award.
  • 2000 "The Changing Role of the Travel Agents" - the best paper award from I-CHRIE