Program Overview
Credits: 126 credits
Marketing today is being rebuilt around AI — and Niagara puts you at the center of that transformation. As a Niagara Marketing student, you’ll work with generative AI and machine learning, build and launch real brand campaigns, create digital content that gets seen, and analyze the data that turns ideas into business results. You’ll join a community of marketers who compete in national case competitions, attend industry trade shows, study abroad, and connect through the Niagara University Marketing Association (NUMA). Whether you want to launch your own brand, lead at a global agency, or break new ground in AI-powered marketing, you’ll graduate with the skills, the portfolio, and the network to make it happen.
Why Marketing at NU?
Advanced Industry Learning
Our program brings you into the cutting edge of the profession by incorporating AI, machine learning, analytics, brand strategy, content marketing, innovation, social media, and digital marketing.
Expert Faculty and Mentorship
Our faculty are top scholars in the field who bring their well-regarded research into the classroom. They are frequently joined by industry experts with decades of experience to give you a balanced real-world perspective.
Experiential Learning
You’ll pair theory with practice at Niagara by bringing your education and development to trade shows, competitions, conferences, internships, industry shadow days, and more.
Through Niagara, I had the chance to travel, attend industry trade shows, compete in case competitions, and network with industry professionals who actively sought out Niagara students for internships and full-time positions. These experiences fueled my passion for marketing and provided me with a profound sense of purpose.Ashley Decker, ‘18, MBA ‘20 Food and CPG Marketing | Associate Manager of Integrated and Performance Marketing, Rich Products
Discovery Awaits
What You’ll Study at Niagara University
You’ll focus on the three pillars of marketing at Niagara: Strategy and innovation, content excellence, and branding and insights. The courses in our program are impactful and relevant by encompassing the latest theory, best practices, and applications in the field. Through the program, you’ll work with faculty on building a portfolio so you can confidently show prospective employers your outstanding work.
Our B.S. in Marketing program offers curriculum flexibility so you can take one or two additional specialized concentrations to increase your potential. There are multiple pathways for you.
- B.S. Marketing Degree alone. Take other business electives.
- B.S. Marketing Degree + Social Media, Digital Marketing, and Artificial Intelligence concentration.
- B.S. Marketing Degree + Food & Consumer-Packaged-Goods (FM) concentration.
- B.S. Marketing Degree + SMDM + FM concentrations.
Find Your Best Self
Knowledge, Experience, and Skill Development
Critical problem-solving ability
Communication and interpersonal skills
Practical experience with content creation, analytics, and strategy
Explore This Minor!
View Coursework
Pursuing a minor can enhance your academic experience and broaden your expertise beyond your major field of study. The minor coursework is designed to provide foundational knowledge and specialized skills to diversity your academic credentials and future opportunities. Explore coursework for a minor in this program!
Prepare to Soar
Academic, Experiential, and Career Pathways
Opportunities
Study Abroad opportunities
Beta Gamma Sigma Honor Society
American Marketing Association
Niagara University Marketing Association
Careers
Median salary for marketing managers $156,580 per year according to the U.S. Bureau of Labor Statistics
Accreditations
Ready to Apply?
Filling out an application is easy!
NU offers rolling admissions, which means that you can apply at any time for the upcoming semester. Applications are reviewed as they come in, and students are typically notified of an admission decision in 3-4 weeks. What’s stopping you?
Apply Now