Marketing is an exciting field of study and a critical component to any successful business enterprise. A well-executed marketing strategy focuses on an organization's product or service offerings, the value that can be derived from them, market access to them and how the brand value is communicated to potential clients and customers. Our marketing students learn about all of these components through case studies, team-based projects and other professor-guided activities.
The coursework for marketing majors includes consumer behavior, integrated marketing communications, marketing research, channels of distribution, international marketing, and sales communications, which offers a full array of marketing perspectives to prepare our students for a career in marketing. Students have the opportunity to apply their knowledge in marketing through internships with business partners in the Western New York area. The Niagara University Marketing Association (NUMA) also offers many opportunities to work with businesses and other entities to gain marketing experience. Check out the video of "A Day in the Life of an NU Marketing student" produced by NUMA. The marketing faculty is a seasoned team that develops relationships with students and works to insure that our graduates are best prepared to enter the job market.
Students may choose to concentrate in either (1) marketing or (2) food and consumer packaged goods (CPG) marketing. The marketing concentration is the traditional concentration for students interested in marketing. The food and CGP marketing concentration is managed through the Food Marketing Center of Excellence, a collaboration between the marketing department and WNY food industry leaders who are sponsors and advocates of this concentration. In addition to providing advice and guidance in courses and curriculum, the Food Marketing Center of Excellence provides internships and industry partnership opportunities for students. The food and CPG concentration consists of five core courses:
- Overview of the global food industry
- Category and value chain management
- Food marketing research
- Retail merchandising
- Issues and strategies in food marketing
Please download the curriculum cards for the marketing concentrations for recommended course sequences.