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Marketing - Social Media and Digital Concentration

Bachelor of Science

Overview of Social Media and Digital Marketing Concentration

The focus of the Social Media and Digital Marketing concentration is content marketing excellence through courses in social media, digital marketing, and digital analytics.

Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups. 

The use of digital advertising now comprises over 72% of total advertising expenditures for many businesses (eMarketer, 2022). In the past, firms used social and digital channels to enhance traditional marketing programs, today the most successful firms are focusing on social media and digital as the primary marketing channels. Brand value is increasingly delivered through creative content marketing programs, initiated by both consumers and companies. 

Students become experts in the latest theory and best practices of envisioning, creating, deploying, and measuring the impact of content in social media and digital channels. The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.

We are living in the content creation economy. Digital content, in all forms, has the power to attract, engage, sustain, and propel brands to market leadership. The philosophy of this concentration is that content excellence is the foundation of all social media and digital marketing. Students learn how to create, distribute, measure, and grow engagement with content to achieve organizational goals. In so doing,  students create a rich, deep, and creative content portfolio that will serve as proof of exceptional abilities upon graduation, thereby leading to a distinct advantage in career development.

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Why Social Media and Digital Marketing Concentration at NU?

Quality

The foundation of this concentration is content excellence. Students learn the latest content strategies and tactic for impact.

Relevant

Students develop an extensive content portfolio based on careful study of the world’s leading social and digital marketers and insights from award-winning agencies.

Industry Certifications

The concentration is designed to jumpstart careers in social media and digital marketing. Students complete the concentration with industry-recognized certifications.

FPO testimonial photo
"Niagara truly understands the diverse care er field of accounting. Faculty help students see paths beyond the traditional CPA route, and advise them on which ones may suit them best. I took electives in data analytics, which led me to a career in fraud detection and deterrence."​
Brandon Andrews, ’17
Auditor/Investigator NYS Office of the Attorney General​

Careers

Content Strategist
SEO Manager
Digital Marketing Manager
Social Media Marketer

Accreditations

Marketing
Faculty & Staff

MAIN CONTACT

Dr. Paul Richardson

Dr. Paul Richardson
Department Chair

Dr. Peggy M.

Choong

Professor

Phone: 716.286.8168

Email:

Profile:

Dr. Shawn P.

Daly

Professor

Phone: 716.286.8179

Email:

Profile:

Dr. Hsin-Yi

Liao

Assistant Professor

Phone: 716.286.8171

Email:

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Dr. Paul S.

Richardson

Professor

Phone: 716.286.8169

Email:

Profile:

Stacey

Woock

Faculty Fellow

Phone: 716.286.8177

Email:

Profile: