Rachel Madsen, Ph.D.

Professor Madsen

Rachel Madsen, Ph.D.

Assistant Professor

Office Location:
St. Vincent's Hall, Room 416


Dr. Madsen is an Assistant Professor in the College of Hospitality and Tourism Management at Niagara University. Her research interests are mainly focused on gender issues in sport leadership as well as youth development through sport.

Prior to pursuing a career in academia, Dr. Madsen spent 12 years working in college athletics as a head women’s basketball coach, assistant athletic director, senior woman administrator, physical education program coordinator, and residence hall director at several different universities on both the east and west coasts.

Educational Background

  • Ph.D., Sport Management & Women’s Studies, University of Connecticut
  • M.Ed., Higher Education Administration, University of Southern California
  • B.A., Criminal Justice & Psychology, Castleton State College

Teaching Courses


  • SPM 275 Sport Management
  • SPM 395 Recreation and Sport Programming
  • SPM 335 Issues in Sport
  • SPM 495 Organizational Behavior in Sport
  • SPM 441/497 Sport Based Youth Mentoring
  • HRT 499 Advanced Sport Based Youth Mentoring
  • SPM 380 Policy and Governance in Sport Organizations
  • SPM 441 International Sport Management


  • SPM 535 Issues and Ethics in Sport
  • SPM 595 Structure and Function of Sport Organizations
  • SPM 541 International Sport Management

Selected Peer-Refereed Journal Publications

  • Madsen, R.M. & Bruening, J.E. (2013)Dads play basketball and moms go shopping!” Social role theory and the preference for male coaches. Manuscript under review.
  • Bruening, J.E., Cotrufo, R.J. Fuller, Madsen, R.M., Wilson-Hill, D.E. (2013). Applying Intergroup Contact Theory to the Sport Management Classroom. Sport Management Education Journal. In press.
  • Clark, B.S., Bruening, J.E., & Madsen, R.M. (2013). Mentoring identity of female student-athletes: A study of service with urban youth using sport and physical activity. International Journal of Sport Management. 14(2), 147-174.
  • Bruening, J.E., Madsen, R.M., Evanovich, J.E., & Fuller, R.D. (2010). Discovery, integration, application and teaching: Service learning through sport and physical activity. Sport Management Education Journal, 4(1), 31-48.

Conference Presentations

  • Madsen, R.M. & Abrams, K. (2013) Service learning partnerships between K-12 and higher education. Presented to the New York State Association for Health, Physical Education, Recreation, and Dance Conference. Verona, NY, November 2013.
  • Madsen, R.M. & Clark, B.S. (2013) Gender role expectations and the prevalence of women as assistant coaches. Presented at the North American Society for Sport Management. Austin, TX, June 2013.
  • Madsen, R.M. & Huh, C. (2012). Understanding the motivational factors that influence people to become roller derby fans. Presented to the North American Society for Sport Management. Seattle, WA. June, 2012.
  • Madsen, R.M. (2012). Engaging students through service learning. Presented to the International Conference on Teaching and Learning. Niagara University, NY. January, 2012.
  • Bruening, J.E., Madsen, R.M, Cotrufo, R., Fuller, R., & Wilson-Hill, D. (2011). Applying intergroup contact theory to the sport management classroom. Presented to the North American Society for Sport Management Conference. London, ON. June 2011.
  • Madsen, R.M. (2011). Social role theory and the preference for male coaches. Presented to the Audrey B. Fitch Women’s Studies Conference. California, PA, March 2011.
  • Madsen, R.M. (2010). The under-representation of women working in college athletics. Presented to the North American Society of Sport Management Conference. Tampa, FL. June 2010.
  • Bruening, J.E., Misener, K., Kihl, L., Daprano, C., Moorman, A., Wolff, E., & Madsen, R.M. (2009). Civic engagement: Educating citizens through sport management. Presented to the North American Society of Sport Management Conference. Charleston, SC. May 2009.
  • Bruening, J.E., Graham, C., Madsen, R.M., Hagan, E., Quash, T., & Williams, L. (2008). Husky sport: University outreach for the health and wellness of urban school-aged youth. Presented to the Eastern District Association of the American Alliance for Health, Physical Education, Recreation, and Dance. Newport, RI. March 2008.

Current Involvement

  • General Education Committee
  • Satisfactory Academic Progress Committee
  • Faculty Fellow - Women’s Basketball
  • Eta Delta Sigma Advisor (Hospitality Honor Society)
  • Sport Management International Program
  • Sport Based Youth Development Program