Marketing
Bachelor of Science
The Marketing program prepares individuals to tackle challenges within this ever-changing field, such as learning all the components integral to developing a well-executed marketing strategy for an organization’s product or service offerings, the value that can be derived from them, and how the brand value is communicated to potential clients and customers.
Marketing is an exciting field of study and a critical component to any successful business enterprise.
Students will benefit from small class sizes, and will learn from faculty that have served as business executives, bringing real-world industry experience to the classroom.
The coursework for marketing majors includes classes on consumer behavior, integrated marketing communications, market research, channels of distribution, international marketing, and sales communications, all covering a wide array of marketing perspectives to fully prepare students for careers in marketing.
Additional courses focus on innovation, social media, digital marketing, and analytics. Concentrations can be added in food and consumer-packaged goods marketing, marketing strategy, or both. Students gain real-world learning by participating in cutting-edge simulations, case studies, projects, and internships with leading companies.
The department is home to the Food Marketing Center of Excellence, a collaboration between NU and food industry leaders and executives, and one of four centers of excellence that are a part of the College of Business. Partnerships like these offer educational and service opportunities for students, as well as internships and career opportunities.
Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, Perry’s Ice Cream, and Acosta. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.
Marketing faculty are not only accomplished Ph.D. academics, but also highly successful business executives who bring industry knowledge and best practices into the classroom.
Master established marketing concepts and cutting-edge perspectives on branding, category management, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch careers with the world’s most innovative companies.
Advertising
Brand Manager
Market Manager
Market Research
Public Relations
Association to Advance Collegiate Schools of Business (AACSB)
