Dr. Bingyang Fang
Assistant Professor of Marketing
Building, floor and office number Bisgrove Hall. Third Floor, Room 354G
Office Hours:
M: 1:00 – 3:00 p.m.
T: Online 9:00 – 11:00 a.m.
W: 2:00 – 4:00 p.m.
Phone: 716-286-8168
Website:
Dr. Bingyang Fang joined the faculty in the fall of 2024 after earning her Ph.D. in Management with a concentration in Marketing from the State University of New York at Binghamton.
In her spare time, she enjoys swimming, reading, watching movies, and taking road trips.
Focus of Teaching
Digital Marketing
Social Media Marketing
Consumer Behavior
Principles of Marketing
Current Research
Dr. Fang’s current research mainly focuses on sales promotion and retailing on digital platforms, and how they are affected by different factors such as social influence, natural disasters, and culture. Additionally, she is interested in the implementation and effects of virtual avatars in marketing.
Educational Background
Ph.D. in Management, Marketing Concentration, State University of New York at Binghamton
Master of Science in Finance, University of California, Riverside